A Change is Coming!

Lane and I recently met with a truly talented expert on branding. His name is Dick Bruso and he lives in Denver, Colorado. He truly changed our thought process on where my business is going. Dick did a wonderful job helping us focus on the best direction for my company. For that reason, there is no longer an "Adduco Presentations." We will be unveiling a new business name, as well as a renamed book which does a great job explaining why our new business is vital to family businesses and closely-held corporations.

In the next few weeks, the book will be finalized, published and ready to use as a graphic reference for the importance of communication, succession and preservation with regard to family businesses. In fact, the lessons of these real-life issues are useful to anyone who values relationships as a key part of life!

Dick's influence was important in allowing me to see that a real laser-focus is the only way to use my experience to help others avoid the expense and heartache of not planning for the continuance of business and personal relationships. So many times we hold on to all of the comforts of the "status quo", because it seems easier that way. My speaking business had fallen into that trap. Thanks to Dick, I've put aside all of the stories and speech lines with which I had become so comfortable. I am truly looking forward to the new direction we're taking, and can't wait to share those things with all of you!